Member News - United Utilities Group PLC

Calling all innovators - United Utilities launches next Innovation Lab

United Utilities has opened applications for its fourth innovation accelerator programme, Innovation Lab 4.0.

Innovation Lab 4.0 will help innovative businesses grow and develop by giving them access to United Utilities’ vast expertise, resources and data.

Applications for the fourth 12-week programme opened on August 9 and interested companies will have until midday on 22 October to submit their proposal. From these submissions, eight successful applicants will be chosen to work with United Utilities to test, develop, improve and demonstrate their product/service offering in a live customer environment over a 12-week period.

They will need to prove they have the potential to help the water sector serve its customers better and improve performance in several key areas.

Digital network business

Energy efficiency

Net zero and Natural solutions

Wildcard: This category is open to any new company whose technology could transform any aspect of United Utilities business that isn’t covered by the other three categories. 

United Utilities Chief Executive Steve Mogford said: “Four years ago, we set up our Innovation Lab programme with the aim of attracting new entrants to United Utilities, finding ideas that others miss and, by fast-tracking them to trial and adoption, supporting their growth. What a success it’s been. Of the more than 350 new ideas sent in to us from around the world, a significant proportion were previously unheard of in the water sector globally and we have forged some deep and valuable new long-lasting innovation partnerships."

As well as getting the chance to test their ideas, participants get unprecedented access to subject matter experts and senior leaders. In previous labs, success in the programme has led to long-term commercial partnerships and ongoing product development.

For more information about the programme and the four challenge areas, please visit the Innovation Lab website at

United Utilities Group PLC are a member of the Water Industry Forum. For more details on United Utilities Group PLC including contact details, please click here.

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